Three women in profile, Black, Latina and East Asian, in warm golden light
Elegant logoELEGANT

Your agentic beauty coach

A Beauty Coach In Your Pocket

One scan becomes your Beauty DNA: routines built for your face, looks previewed on you, and products matched to your exact shade.

The Product

Beauty guidance that starts with your face.

A guided selfie scan reads your skin tone, undertone and facial features and turns them into your Beauty DNA. Every routine, look and product suggestion is built from it, so the advice fits you instead of a generic face.

01

Scan

A guided selfie builds your Beauty DNA.

02

Learn

Routines and placement guidance made for you.

03

Try

Preview looks on your own photo.

04

Shop

Find products matched to your shade and skin.

Your Beauty DNA

Your Beauty DNA shapes everything we suggest.

Your complexion, undertone, features and goals shape every recommendation, so the advice feels like it was made for you.

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Beauty DNA typesBuilt from skin type, skin tone and skin conditions, with ingredient- and allergen-conscious picks.

  • Skin tone & undertone
  • Face shape
  • Eye shape
  • Beauty goals
  • Product compatibility
Elegant app Profile screen showing a Beauty DNA portrait
Base color triad of skin, eyes and hairDepth, temperature and saturation dialsCIE Lab color plane with lightness scaleCIE Lab lightness, red-green, yellow-blue, chroma and hue values
Elegant routine step 4, soft shading, with the contour application guide mapped on her face

Routines

Routines, step by step.

Your profile becomes personalized skincare and makeup routines with placement guidance for your face and eye shape. Pick the time you have and follow each step at your own pace.

  • Personalized skincare and makeup routines
  • Placement guidance for your face and eye shape
  • Pick the time you have: 10, 15–30 or 30–45 minutes
  • Follow each step at your own pace
Elegant app Looks screen with four looks recommended from a Beauty DNA, each shown on the same model

Your Looks

Try looks before you commit.

Browse looks selected from your Beauty DNA, then see a look visualized on your own photo before you apply anything. Every look comes with the routine to recreate it.

  • Looks selected from your Beauty DNA
  • Visualized on your own photo before you apply anything
  • Every look comes with the routine to recreate it
  • Classic styles and popular looks, matched to you
Elegant app Cabinet screen with a grid of foundation, concealer, mascara and blush

Cosmetics Cabinet

All your cosmetics, in one place.

Keep every product you own in your Cabinet and see how each one fits your profile. Never run out of foundation when you need it: set a restock date and Elegant flags it on your Home screen.

  • Manage all your cosmetics in one place
  • Restock dates, so you never run out
  • Find products matched to your shade and skin
  • Ask Elegant to plan around what you own

Ask Elegant

Chat with our AI Beauty Coach & ask anything.

Ask for the look, the routine or the product. Tell Elegant what you are wearing, what you own and how much time you have, and it designs a look for your face and shows it on your own photo.

  • Looks designed for your outfit and occasion
  • Every look shown on your own photo
  • Routines built from what you already own
  • Answers that know your Beauty DNA
Ask Elegant chat: a photo of an emerald satin slip dress and the request for a makeup look that matches the outfit
Ask Elegant reply with the Golden Emerald look, gold and emerald eyeshadow, shown on her photo in the emerald dress

Advanced Analysis · Plus & Pro

See your skin, mapped and scored.

Plus and Pro members get a full skin analysis with every scan: eight measurements, each scored out of 100 and mapped across the face, so your skincare routine targets exactly what your skin needs.

Hydration skin map, scored 56 out of 100Oil balance skin map, scored 62 out of 100Pores skin map, scored 50 out of 100Texture skin map, scored 83 out of 100Clarity skin map, scored 75 out of 100Redness balance skin map, scored 98 out of 100Smoothness skin map, scored 85 out of 100Tone clarity skin map, scored 96 out of 100
Hydration56Needs support

Model example. Maps and scores from a real Elegant scan.

Pricing

Start free. Choose a plan when you are ready.

Try our 7-day free trial

Plus

Moderate usage

+5% bonus credits

$19.99/ month

2,100 credits every month

Advanced AnalysisSkin maps and scores for hydration, oil balance, pores, texture and redness

Choose Plus

Pro

Heavy usage

+10% bonus credits

$29.99/ month

3,300 credits every month

Advanced AnalysisSkin maps and scores for hydration, oil balance, pores, texture and redness

Choose Pro

Credits pay for Ask Elegant chat replies, Look previews on your face and new face scans. Your Beauty DNA, routines and product matches are always included.

Need more? Add a credit pack

  • 500 credits$5.00
  • 1,000 credits$9.50Save 5%
  • 5,000 credits$45.00Save 10%
  • 10,000 credits$85.00Save 15%

Start free

Meet your beauty coach.

New accounts start with a free trial that includes their first scan.

Coming soon to Android